Whole on TV
How best to demonstrate the innovative qualities of a break through new water? Make the water come to life in a ground breaking new way.
To do this the Whole team searched the world for specialist Fluid Dynamics software that we could re-purpose for the high-end animation needed to create our TV ad.
The solution was geophysical motion graphics Professor from America - the gentleman who wrote the book on Fluid Dynamics.
Kiwi Directors, designers and animators then used the internet - and enormous computing power - to work with the motion graphics Professor over a period of 5 months to turn "particles" into pure water.