Whole

What is Whole?

Whole is flavoured water enriched with protein and fibre to help you bridge the hunger gap, that feeling you get when your next meal seems so far away.

Whole is a truly unique product that totally redefines the bottled water category and it is the only water in the market with:

• 5 g protein,
• 1.5 g fibre,
• And only 30 calories per serving.

Whole is available in 500mL serve size available in three flavours:

• Lemon & Lime
• Tangerine
• Berry

What does it look like?

• Whole The product is slightly cloudy due the protein & fibre that is in Whole.
• Whole is not thick, gluggy or has floaty bits as the protein & fibre are completely dissolved within the water.

Does it work?

Research has shown us that Whole delivers on its promise, to Bridge the Hunger Gap. Consumers felt significantly less hungry & felt fuller than on days without Whole.*

* Institute of Food, Nutrition & Human Health, Massey University, 30 March 2008, n=50 women aged 25-45.

What is satiety?

Satiety is when you feel comfortably full after eating a meal. When you are satiated you may not feel the need to eat further. By improving satiety you feel fuller for longer so you may be less likely to over eat in the following period and/or snack between meals.

How does protein & fibre work?

Significant research has shown that foods high in protein and fibre keep you fuller for longer and appears to decrease overall food intake.

What is the role of protein in satiety?

• Protein: is thought to have the strongest effect on satiety (absence of hunger during the between meal period) than other energy sources (carbohydrate and fat).
• Dairy protein: dairy provides one of the best sources of dietary protein as it contains all of the essential amino acids required by the body as well as important vitamins and minerals.
• Whey protein: is a component of milk protein that contains a number of proteins extremely rich in essential and branched-chain amino acids, making it the highest quality dietary protein available (as measured by Protein Efficiency Ratio (PER) and Biological Value (BV)).
• Whole beverage contains a source of protein called CLEARPROTEIN™ which is a whey protein.

So how much protein & fibre do you need?

The recommended daily intake (RDI) of protein for an adult is 45g for females and 55g for males based on the average 0.75g/kg per day. The adequate intake of fibre for adults is 25g per day for women and 30g per day for men.

Whole provides a good source of protein delivering 10% of the RDI. It also delivers 5% of the DI* of fibre per serving.

* % DI: Percentage Daily Intakes are based on an average adult diet of 8700 kJ. Your daily intakes may be higher or lower depending on your energy needs.

Is it a meal replacement?

No, Whole is a healthy snack alternative that can help see you through from meal to meal but it is not a meal replacement.

Does it have any artificial colour, flavours or preservatives?

• No artificial colours
• No artificial flavours
• Whole contains Ace-K and Sucralose which are two artificial sweeteners.
• Whole contains preservatives to assist in maintaining a deliciously tasting product in a convenient form to ensure that the product meets a 5 month shelf life.

Are the artificial sweeteners in Whole bad for my health?

Both sugar and some sweeteners are found in Whole. Artificial sweeteners, replace the sweetness of normal sugar but have fewer calories than when sugar is used, this allows Whole to use less sugar in the formulation.

Food Standards Australia New Zealand assessed the safety of any additives used in food manufacturing, including sweeteners and sucralose are found to be safe. They also conduct regular dietary intake surveys. In the last survey of 2004 the mean dietary exposure across Australia and New Zealand to all intense sweeteners were found to be below the Reference Health Standard (Acceptable Daily Intake, ADI)

Can I drink Whole if I am allergic to dairy protein or dairy product?

No, as stated clearly in the ingredients list the protein source is a milk protein. Whole contains CLEARPROTEIN™ which is a whey (milk) protein. This drink is not suitable for anyone with cow's milk allergy.

Can anyone drink Whole?

No. Whole is not suitable for anyone with cow's milk allergy. It is also not suitable for children under 12 or infants.

Can lactose intolerant people drink Whole?

Yes. People who are lactose intolerant react to the natural sugar (lactose) in cow's milk. Whole does not contain lactose.

How does Whole nutritionally compare to a banana?

• A 500ml bottle of Whole has 3.6 times the protein (5g) of the average 128gm Banana (1.4g).
• At 1.5g of fibre Whole has about 80% of the fibre of a Banana.
• At 30 cal Whole has less than a quarter of the calories of a Banana (133 cal).
• *Source; 7th Ed Concise Food Composition tables 2006, Crop & Food Research NZ.

What is the Water Source?

Whole contains a standard water source like many other functional beverages on the market.